80 Years Of Lorinser Mercedes Tuning - Web Exclusive
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80 Years Of Lorinser Mercedes Tuning - Web Exclusive
February, 2010
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80 Years Of Lorinser Mercedes Tuning - Web Exclusive
On March 1, 1930, Erwin Lorinser opened an independent car repair shop
in Waiblingen, Germany and lay the foundation stone for an impressive
success story.
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With diligence, enthusiasm and risk-taking, the master mechanic quickly gained a good reputation and
built a respectable customer base. In 1935, Daimler Benz AG takes notice of the successful garage and
offers Lorinser a cooperation contract. From this time on, he becomes the official "reseller of cars and
utility vehicles" for the company and takes over the maintenance and service responsibility for
Daimler Benz automobiles.
In the following years, the company grows, and in 1961 it relocates into a new car dealership with an
its own gas station in Waiblingen.
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In 1974, Erwin Lorinser passes his flourishing business to his son Manfred and makes him the managing
director. In 1976, a new Lorinser car dealership is established as a subsidiary in Winnenden, Germany.
And in the same year, the engine department carries out the first tuning program on Mercedes Benz
automobiles.
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With the idea of individualizing cars with visual addenda, a new business develops rapidly. More and
more Mercedes fans (among them celebrities like Bernie Ecclestone, Niki Lauda, Alain Prost, Paul Tracy,
Shaquille O'Neal, Denzel Washington, Sharon Stone and Arnold Schwarzenegger) are enthusiastic about
the trend-setting Lorinser designs.
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In 1981, Sportservice Lorinser GmbH is enlisted in the Commercial Register as an independent company.
In 1987, the company gains a body- and paint-shop.
As the tuning division grows increasingly successful, Sportservice Lorinser moves into an own business
location in Winnenden in 1994. At the same time, a new showroom for utility vehicles is built. Due to its
high standards, Lorinser is awarded the certification according the quality management DIN EN ISO 9002
in 1996. The company continues to flourish and expand: In 2002, a new showroom and administration
building is erected in Waiblingen where its own vintage car collection is displayed.
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In the "Lorinser Classic Center" the classic and vintage cars can be bought or rented.
Alternatively, you can have your own classic repaired or restored.
Since 2006, Manfred Lorinser´s son Marcus has been head of the Sportservice department.
With contract dealers in 45 countries, the brand is one of the best-known automobile tuners.
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Brain in motion!
André MBSCA, Site Admin
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...................................................................................................... "IN MEMORIAN" :
................. Mercedes-Benz E 55 AMG -00 ......................... "SOM EN SPEGLING AV HIMLEN"
.........................................................................................................1992-2008
..............
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Brain in motion!
André MBSCA, Site Admin
__________________________________________
...................................................................................................... "IN MEMORIAN" :
................. Mercedes-Benz E 55 AMG -00 ......................... "SOM EN SPEGLING AV HIMLEN"
.........................................................................................................1992-2008
..............
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